University of La Verne seniors hosted a Rock For Hope benefit concert at the Roxy Theatre in Los Angeles on Saturday, benefiting breast cancer research at the John Wayne Cancer Institute at Saint John’s Health Center.
ULV communications majors Richard Lugo and Taryn Aguilar proved to be a great pair as they teamed together to find a venue, a charity, sponsors, bands and selling tickets to benefit an important cause.
The pair divided up the work and were each in charge of separate aspects of the event.
Lugo was the logistical director, whose responsibilities included getting a sponsorship, bands and organizing the budget, while Aguilar was the creative director, in charge of designing the Web site, creating flyers and designing a logo for the event.
This was a senior project that crossed the boundaries of the University and stepped over into the “real world,” which proved to be a success for Lugo and Aguilar.
“We wanted to see if we could handle something of that caliber on our own,” Lugo said. “We wanted some real world experience and it was invaluable.”
The event, which brought in approximately 400 people throughout the night, ran smoothly and everything went according to plan.
The opening act of the night was the girl group, Nickname, made up of Deanna Knott, whose stage name is Honey Bun, Lauren Venerable, who goes by Show Out and LaTanya Fisher, known as 2-Tu, who got the crowd pumped up for the night.
“We do a lot of charity stuff,” Honey Bun said. “We love to give back to the community.”
“We are happy to be here and be a part of something very important and meaningful,” Show Out said.
2-Tu also felt a strong need to come out and support breast cancer research.
“I have two family members who have cancer,” 2-Tu said. “That’s another reason why we wanted to do this.”
2-Tu was a senior last year and can relate to Lugo and Aguilar’s hard efforts to finish college.
“I hope they get a really great grade. We are just really glad to help out,” 2-Tu said.
Tack, The Basco Bros., Thomas’ Apartment, Blackcowboy and The Kodiacs were among the other bands to perform for the cause.
“I think it was a good turnout,” Jeanne Blunt said, who came from Chino Hills to support the event. “It was good to see all those people out to support a good cause.”
The event received a positive response as the crowd danced to the music and was kept entertained during band breaks with raffles and great prizes.
Through the help of sponsors, Lugo and Aguilar raffled off Tao hair flat irons and Macy’s gift certificates, among other prizes, to the crowd.
Overall, the event was everything Lugo and Aguilar hoped it would be.
“It was an honor to be at such a legendary venue,” Aguilar said.
While the event was a success, it was not without bumps in the road.
“It was a huge learning experience from day one until May 3,” Aguilar said. “The biggest thing I learned is you always have to have a Plan B and C in place.”
In the end, Lugo and Aguilar worked hard and their dedication paid off.
The future looks bright for the seniors who went above and beyond expectations to raise money for breast cancer research and who have changed lives all in the name of their senior project.
For more information about the Rock For Hope charity event, visit the Web site at www.gorockforhope.com.
Victoria Allende can be reached at firstname.lastname@example.org.