Expo brings snow sports bargins

Posted Dec. 8, 2006

The Second Annual North Pole Winter Sports Expo was a must for every sports enthusiast this weekend in Pomona at the Fairplex in Building 9.

Approximately 20 booths featured all the necessities a person needs to snowboard, ski and complete their holiday shopping.

“We want to create a valuable event that promotes a healthy, fun lifestyle,” said James Lafave, president of Life Entertainment Inc. and event producer. “We want them to celebrate their inner child.”

The expo is the only event of its kind in the area.

Its goal was to give customers bargains on must-have items at the start of the season.

The event was hosted and created by Life Entertainment Inc. two years ago.

Every visitor received a free ski pass to the Mt. Baldy Mountain Resort and the Snow Valley Mountain Resort.

 Raffles, prizes and interactive games were the beginning of the great deals offered.

However, nothing was more thrilling than to see the All Girls Skate Jam perform old school tricks on a half pipe.

Skaters jumped and flipped their boards reviving the old tricks with their own twist.

A fashion show, rock climbing wall and a bungee jumping booth attracted visitors as well, particularly those 12 years old and under.

“I think it’s a great experience,” said Diane Beltran, a Corona resident. “It brings the family together.”

Beltran came to the expo to see her granddaughter, Laken, model in the fashion show.

 It featured models from the John Robert Powers modeling and acting school in Corona.

Clothing and snow gear from the Bad Bones and North Pole stores was showcased in the fashion show.

Vendors offered great deals on snow gear at the expo as well. One of the greatest bargains was American-made snow boards that sold for about $57.

A gear swap booth allowed visitors to upgrade their snow gear in exchange for in their old beat up snowboards.

North Pole, a winter clothing and gear store, gave away eight to 10 snowboards, gloves, beanies and jackets a day.

A booth in the corner offered participants to create their own music video with Santa for a $3 mic fee.

Casino-related games were offered for those with a passion for gambling.

“There’s such a variety of fun,” said Camille Attell, who posed as Frex Par the yuletide elf.

“We just keep giving away and entertaining the public,” she added.

Toys for Tots had a booth as well.

This offered visitors the opportunity to not only donate toys to families of Marine soldiers but to stock up on Christmas gifts, which were offered at the booth as well.

Proceeds from the gift purchases went to the children of Marines.

“They could either take it home or they could drop it into these beautiful Marine Corp.

boxes,” said LaReina Whatley, a Toys for Tots representative.

“Last year we helped out 49,000 kids, this year we have to top that,” she added.

Proceeds from the expo go to charities to help children in poverty around the world.

Now that Life Entertainment Inc. got its feet wet, it plans to eventually expand the expo in the future.

“I’d like to see it as a mini version of the Los Angeles County Fair with fun rides and real snow and an ice skating rink,” Lafave said.

For more information on the Winter Sports Expo visit www.northpolesnow.com.

For more information on Toys for Tots, call (800) 796-5341.

Yelena Ovcharenko can be reached at yovcharenko@ulv.edu.



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