FM frequency delivers KULV, The Rock to residents

Campus Times
September 25, 1998


by Michelle Thornton
Features Editor

KULV, the University of La Verne's student operated radio station, has added an FM frequency to the already existing 550 AM frequency.

Adding the FM frequency, which is at 107.9, has been a project which KULV has considered a goal for quite some time.

"Ever since I've been here we've been hoping to do that," said General Manager/Adviser of KULV Mike Laponis.

The addition has been an active goal for KULV for the last two or three years and has required work from several different contributors.

First and foremost, this project was going to need money.

"Mike and Shane [Rodrigues, radio and television assistant] told me it would take money. Somebody would have to put a proposal together and do some fund raising," said senior Simon Bouie, KULV sports director.

The project was broken into two phases. Phase one was planned to put the FM transmitters in the Oaks and Brandt residence halls by spring of 1998.

It took approximately two weeks for the installation to be totally completed because of a few small delays.

The Oaks transmitter cost $4,520 and the Brandt transmitter $2,350, bringing the total cost of the transmitters for phase one to $6,870. Estimated installation costs were projected at an additional $2,000, bringing the grand total for phase one to $8,870.

The equipment that was purchased is said to "last at least 20 years," which would average the cost out to a mere $343.50 per year for the 20 years of service that the equipment would provide.

Bouie, as a representative of KULV, went to Communications Department Chairman George Keeler first, who awarded KULV $2,000 from departmental funding.

A proposal was then drafted and taken to Dean of Arts and Sciences Dr. John Gingrich and the Associated Student Federation (ASF) Forum.

Dr. Gingrich donated $1,000, and, after questioning the benefits to the station, ASF contributed the remaining $6,870.

The system is called Radiating Cable FM. In order to work, each building in which KULV would like to have a signal needs to have a transmitter.

Once the transmitter is installed, it needs to be adjusted to the legal limits set by the Federal Communications Commission (FCC) by which KULV is bound.

Currently only Brandt and the Oaks have the FM transmitters. Stu-Han, the Student Center and Davenport are all waiting for phase two to be funded so that they may also carry the FM signal.

KULV is on both the AM and the FM dial, the traditional under-graduate has a better opportunity to listen, therefore boosting participation in KULV's promotions.

It also leaves the option of possibly changing one of the signal to a different format in the future, although that is not in the works at this point.

"If we have some tight promotions this semester, then maybe we will get some new listeners next semester," said Sergio Paredes, assistant promotions director.

"It [FM signal] makes it [KULV] sound clearer, and not as iffy as the AM. AM goes in and out," said James Cumberland, KULV promotions director.

The AM signal is subject to more interference than the FM because it is not in stereo like the FM signal, making the clarity of KULV better than ever.

"Not really in the booth but outside you can totally notice the difference is clearer," said junior broadcasting major Kristi Burks, of her air shift at KULV.

The staff of KULV will be able to tell the difference in listenership this week with its promotion with the 76th Los Angeles County Fair tickets.

Duke Kell, senior broadcasting major, said that with more listeners he would like to make his spot "not necessarily more professional but definitely more entertaining."