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CAB in need of a PR campaign

Posted Sept. 19, 2008

Susan Acker
Managing Editor

My remote control Jeep rocked, but unfortunately it rocked almost completely alone.

The Campus Activities Board event I happened to pass on the way to Founder's Hall the first week of school looked so lonely.

I have to admit that I felt kind of silly standing in the middle of the sidewalk, racing a toy car around a flowerbed, but it was fun.

I was reminded of another event I witnessed last school year in Davenport. It was late, and there was hardly anyone in the building. I was wondering whether anyone was actually going to show for the planned event of the night: a chili cook-off.

I couldn't help but wonder where all of the contestants standing proudly behind their cooking creations were. Then, lo and behold, one solitary bowl of chili made its debut in Davenport. Lonely, but mighty, the chili took the prize.

And the judges actually judged the chili. I could see in their faces the seriousness devoted to the task at hand. They tasted the chili and agreed it was a winner.

But wait, is it really a contest with one entry?

Winning by default can be great, for the sole entrant, but it kind of takes the fun out of a good, clean competition.

When I heard the words, "chili cook-off," I pictured students standing behind a table with pots of chili before them waiting to be judged. Granted, the picture in my mind was probably a little too state-fair, but I was excited.

What these two events have in common is a lack of participation.

That seems to be a running theme with CAB events.

I for one—to be totally honest—did not even know what CAB was until my second year at the University of La Verne.

I thought maybe that was because I was a commuter. And then I started thinking that that should not have mattered.

I somehow knew about other events happening on campus, and though I did not attend a majority of those events, I was given the option once I was aware of the fact of their existence.

CAB is an organization that should be a part of the culture of ULV.

It offers events throughout the school year that give students the opportunity to take a break and have a little fun amid all of the stress and hard work of college life.

But the organization and events need to be promoted more and in a better way.

Mass e-mails would be an easy and efficient way to get the word out to students, especially students who commute to campus.

More flyers and bigger posters placed in more areas around campus would also be helpful. And an updated Web site would do wonders for CAB.

Visiting the site to find out about upcoming events is pointless when the events listed happened last spring.

Many students like to stay informed about what is happening on campus and using the internet is an easy way for students to find out about events and activities.

Overall, CAB just needs more publicity and organization.

If CAB leaders work on getting the word out, the next time there is a chili cook-off, more chili might show up.

By the way, the winner of that chili contest won a really nice gift card.

Susan Acker, a senior journalism major, is managing editor of the Campus Times. She can be reached by e-mail at susan.acker@laverne.edu.