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Hallmark holiday vs. the everyday
Posted Feb. 16, 2007

Katherine Hillier
Editorial Director

As anyone with a television or radio knows, Feb. 14 is Valentine’s Day.

It’s hard to ignore this fact since card companies and candy stores are banking on everyone remembering it.

I remember it because I have a boyfriend and I want an excuse to do something special with him – Valentine’s Day is that excuse.

However it frustrates me that people save their gifts of flowers, chocolates, cards and kisses for one day a year.

As a society, are we forgetting to do this on a regular basis? Is love and romance something that should be saved or faked one day a year?

Now I know that there are other reasons to celebrate these emotions, but sometimes I feel that Valentine’s Day forces us to make a big deal about love on one day a year, but in reality we should make a big deal about it everyday.

I know I wish I did, but I found myself in line at See’s Candy with half the population of West Covina, and I thought, wow, this feels wrong.

We shouldn’t have to communicate through chocolate. Maybe all the candy and gifts are getting in the way of how we express ourselves everyday.

Valentine’s Day should be like the cherry on top of the relationship, not the ice cream. But if romantic communication only occurs a few times a year, then there is a problem, and from viewing the line at See’s candy – there is a problem, and I confess to be part of it.

I don’t believe that “Every kiss begins with Kay,” or that a Hallmark card can really convey how I feel about someone. I know how I feel, but the question is, shouldn’t I be expressing it through my words and not my money?

That’s always the most difficult thing to do.

Emotions are complex, and not even the card companies can sum them up.

I live in a house with students from all over the world and one thing that I’ve learned is that as Americans, we are emotionally cold in comparison to people from parts of Europe and Latin America.

We don’t always say how we feel and those three little words have a much more difficult time over here in the U.S.

We seem to have a hard time saying them to those we love, and on Valentine’s Day we don’t even need to, since they are already spelled out on cards and chocolates.

I do like chocolate and flowers, but I’d rather have romance everyday, and not just have to save it for one.

This is difficult because in America, lovesickness can sometimes be seen as weakness. I know I’ve seen it as weakness.

Today however, I think if you really love someone, gifts don’t mean much. They’re nice, but they shouldn’t be seen as love. Love should be expressed through language, and that means our own language – not Hallmark’s.

This is a hard pill to swallow for me, since it’s so much easier to just buy chocolates. But this year, I don’t want to say how I feel through chocolates, and I don’t want to save my feelings for one day, but for everyday.

I think that if there was a lot more talking going on in the world today, instead of other forms of communication, we as a society would advance much faster. And in relationships this is also the case. In the words of John Lennon, “Love is all you need.”

Katherine Hillier, a senior journalism major, is managing editor of the Campus Times. She can be reached by e-mail at khillier@ulv.edu.