Upland's own gift shop is unique compared to many

Generations proves antiques biz is a labor of love

Shut down of pipeline forces conservation in La Verne

A 'Garden Affair' to remember

Claremont's Packing House is turned into a place for art

A twilight cruise back into the past

Festival offers Easter extravaganza

Movie Review:
Here's to you, 'Meet the Robinsons'

ASULV seeks improved gym hours

Senior citizens keep active with cards

La Verne offers a variety for restaurant goers

Toy show brings back popular pastimes

Big fat jazz band invades the Press Restaurant

Public artwork influences
La Verne

Glass House offers alternative mix of sounds

Supermarkets revisit contract controversy

Exhibit captures 'Wild Things' of nature

La Verne's past does grow on trees

Camellia enthusiam catches on

Class technology gives students options

Report concludes increase in college volunteers

Ice House brings the laugh

'Drum!' unites cultures through rhythm

Mark Olson brings the folk out

Exhibit explores life's ups and downs

The Press gets its country on

Parade of costumes marches on

Food brings out crowd for diversity celebration

Dracula dances into hearts

Lecture warns of MySpace dangers

Comedian provides large dose of laughter

Harvest Festival shines despite rain

Protecting privacy on the net

Guard your eyes from
'The Guardian'

Tech guru leads blogging workshop

Buffalo buffalo Buffalo buffalo

The Hereafter rock softly

The Ride of Your Life

Don't diss 'The Last Kiss'

LaMontagna lights the way with 'Till the Sun Turns Black'

Local game store boasts wide selection, customer care

Lachey loses what's left of him

Typical teen flick fails to 'Stick It'

Spanish cuisine adds spice to Pasadena

Microsoft, Sony, Nintendo continue console war

Thespians spin soft news for laughs

Family market place's popularity expected to increase

Child obesity super-sized to an epidemic

La Verne prepares for natural disasters at expo

Dating trends jump on the technological train

Yianni's offers original Greek cuisine

ULV sisterhood embraces new sorority

Seniors' handy work displayed at craft fair

Old Town shop keeps classics rolling

Pizzeria offers new twist on classic dish

La Verne's citrus history captured at Heritage Park

Local works displayed at art show

Labels and musicians not dying by digital music

Downtown La Verne parking taken by ULV students

Public smoking ordinance unrealistic for La Verne

College Connections exposes students to college campus

Sexual harassment report brings awareness

Sweethearts Dance brings community together

Housing bubble could pop
with increased interest rates


Students offer last minute
gift ideas


Staying alive: Folk music

Morning-after pill accessible
despite FDA delays


Life after college
on seniors' minds


Students on a budget reveal
holiday shopping tips


Arts Colony Latino exhibit
paints beauty of struggle


Faith's Comfort Food survives
with a homemade touch


Old Town shops not afraid
of Wal-Mart shadow


Pomona Public Library shows
literacy is no trivial matter


Prop. 73 revisits abortion laws
for minors


Depeche Mode returns
to explore love and purpose


Rival propositions 78 and 79 battle over medical benefits


Spirits return on
'El dia de los muertos'


Obesity weighs heavy in football

Cal Poly Pomona brings in the harvest

Students on forefront of AIDS activism

Grand Avenue Festival brings
diverse entertainment


Youth intervention agency expands local services

Candlelight Pavillion welcomes nostalgic musical 'Forever Plaid'

Anthony Caro exhibit makes Scripps first stop in U.S. tour


Jonathan Reed goes live

Fair lures job-seeking Leos

Concerts close to home

Students try to look good for summer months

Public reaction divided on sex education initiative

Grade inflation a concern among ULV faculty

Fears ease in wake of meningitis case

A money making hobby

Diesel fuel vehicles on the rise

Stem cell research exhibits
incredible potential

Drowsy driving common
among Americans

'My Space' captivates
quite an audience


Shari's Subs breaking through on D Street

Clarke waits for opportunity
in NHL


College students victims of credit cards

Gas prices continue to climb

Guitarists have no worries with the Fret House

Huerta remembers the late Cesar Chavez

Ultramarathons prove to be tough tests

Spring break right around the corner

Sports play huge roles in many lives

Measure S passes by narrow margin

Kendrick and Harden fill city council positions

El Saadawi speaks on women's rights

Democratic speakers discuss changes

Cross country remains a staple of Kenyan culture

Military recruiters target ULV

Measure S to maintain public services in La Verne

 

Web Exclusives
News
Opinions
LV Life
Arts, etc.
Sports
Staff
Advertising
Search Archives
Best of CT
Awards
ULV Comm Dept.
ULV Home
ULV Home
Upland's own gift shop is unique compared to many
Posted May 2, 2007

Soothing music playing all around, the sweet aroma of cinnamon and flowers, little trinkets all over, walls covered with warm colors and shelves of candles, dolls, tea sets and frames, neatly set tables and smiling faces throughout.

This retail therapy can be prescribed at one store: The Sideboard.

The Sideboard is a unique collectible and gift store that is located in the heart of Upland’s downtown district near the main street of Euclid Avenue.

“Our aim is to sell different things,” Claire Cushing, one of the three owners said, “And to look for the new and unique specialty items [for the store].”

The store first opened in 1983 a few doors down from the current store. Originally the store was owned by Marty Shaw and Linda Wilson. In Dec. 2005, Cushing along with Evey Stauffer and Judi Matlock bought the store when it was up for sale.

“Our main reason is because we love it,” Cushing said of why the women purchased the store. “We wanted to see it continue.”

“We thought it was an important asset to the area,” Cushing added.

Cushing was one of the original employees of the Sideboard and Stauffer has worked at the store for 10 years and managed for eight years.

The major competitors for the Sideboard are stores that carry unique specialty and gift items especially large chain retail stores like Target and Ross.

Both Cushing and Stauffer named stores like Target as competitors because of their selection and mass quantities.

This store is a one of a kind retailer of special gifts and collectibles that are popular and in some cases, hard to find.  

“We just follow the change in décor in the industry,” Stauffer said. “We feature special gifts.”

Along with the three owners, the Sideboard has five part time employees that work at the store.

“I just love everything about the store,” Carol Watkins, who has been employed for eight years, said.

Watkins said that she also enjoys the ladies at the store.

The store currently brings in around $300,000 in annual revenues.

“I think that we are holding our own,” Cushing said. “Things are going slow at the present time but we are going through what everyone else is.”

Both Cushing and Stauffer said that the location does not provide a great number of customers. However, the store does attract people to come to the downtown.

“It [The Sideboard] adds to the family feel of the town,” Diane Brassard, owner of Antiques ETC., a neighboring store in the downtown said. “It makes the town a destination to for people to shop.”

The secret to success for the small, relatively unknown store, Cushing and Stauffer said, is making it a friendly atmosphere so that when customers come in, they feel comfortable. Also, the store and its employees are a tight unit.

“We are like a family,” Stauffer said.

The Sideboard attracts many different shoppers in the area as well as further away.

“It is just a wonderful store,” Pat Mendoza, a regular shopper from Brea said.

Mendoza said that the variety in merchandise and prices is what has attracted her to spend hours at a time shopping at the store.

“It is a beautifully laid out store,” Sandy Burkhart, owner of Carriage House Antique and Collectables, a neighboring store said. “Anytime you get more retail stores, it brings more people.”

Burkhart said that the customers of the Sideboard, which she named as primarily women, contribute to the success of the downtown as they bring business to the area. She also said that the women who own and work at the store are what make the Sideboard a success.

Art Purvis, owner of Purvis Gallery of Design Expert Custom Picture Framing, another neighboring store, said that stores like the Sideboard are important to the downtown because they create a destination for people, including families, to have fun and spend a day somewhere.

“It is a gathering place for residents,” Mayor Pro Tem, Brendan Brandt said of the downtown area.

Brandt said that many cities do not have an established downtown like Upland does.

“It is really important to keep it going and expanding it,” Brandt said.

Brandt said that currently a private group is conducting a study on Upland’s downtown. If all goes according to plan, the group may begin changes to give the downtown a facelift by adding more upscale stores and restaurants to make it like downtown Pasadena which would attract a lot more business.

The Sideboard is a unique store that provides a family like atmosphere which continues to attract customers. When the thought of shopping is stressful for most customers, the Sideboard is oddly enough the perfect spot for those in need of some relaxation and retail therapy.

Marilee Lorusso can be reached at mlorusso@ulv.edu.